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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. gamesgateways.com American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A high-quality product or service is only half the story. If you can earn customer trust with five-star service, you might just secure their loyalty too